As the year draws to a close, there’s nothing better than looking back and sharing with you some of the most important lessons from 2021. While Lemonade Finance was founded in 2020, our experiences this year gave us a clearer sense of why Africans abroad need and use Lemonade Finance. Many Africans abroad have a hard time sending money home and are always on the lookout for better rates, instant transfer, and a company that understands the unique situation of African immigrants. We built Lemonade finance so that you can hold the currencies that matter to you, make instant transfers, and have a financial footprint on two continents.
In the first quarter of 2021, through mostly word of mouth, we shared the first version of the Lemonade Finance app with users in North America. We found that a lot of people were willing to try out the Lemonade app, and in no time, we hit the 10,000-customer mark. It convinced us that we underestimated how difficult it is for African immigrants to access financial services. We took our ambition to YCombinator, the most popular accelerator in the world, and raised funding from investors.
Our ambition wasn’t merely to raise funding but to expand our solution to Africans across the world. In Q3, the Lemonade app became available in the U.K, and today, we help thousands of Ghanaians and Kenyans send money to their loved ones instantly. Yet, we know we’re only beginning to scratch the surface, and in 2022, we want to enable African immigrants from across 16 countries to send money back home the Lemonade way: instant, efficient, and with zero fees.
Think we missed anything? Email us at (growth@lemonade.finance) and tell us what product or feature you’d love to see in the Lemonade app next year; we’re always listening!
As we head into the New year, we’re excited that you were with us on our growth journey in 2021 and we look forward to sharing our progress with you in 2022. Here’s to a splendid new year!